How to Choose the Best Agent

How to Choose the Best Agent

1. Check their Proven Results

When choosing an agent start by looking at their experience and results with properties like yours. An agent with experience and a good track record shows they understand the local market, can negotiate and get top results for clients. At Hugo Alexander we’re proud of our sales and happy clients across Brisbane and Queensland. We believe past is the best indicator of future and invite you to look at our recent sales and client feedback. Over the past six years we have lad the industry with the highest success rate from listing a property to selling it (99%) and we have also done so in the fastest time in in QLD (21 days average time on market). As a result we have been recognised as best in QLD and Australia.

2. Local Knowledge and Expertise in the Local Market

Real estate is local. When you work with an agent who has local knowledge of your market you get a big advantage. Local agents know the buyer demographics, market trends and what makes your area attractive to buyers. This knowledge helps set a competitive price and allows for a targeted marketing approach. Hugo Alexander Property Group specialise in Brisbane and Queensland markets so your property will be presented to the right buyers for your area.

3. What’s their Marketing Strategy

Marketing is key to reaching the right buyers. When choosing an agent ask about their approach to marketing properties like yours. A good real estate agent will have a multi channel approach using digital marketing, virtual tours and professional photography to make your property stand out. At Hugo Alexander we offer customised marketing plans for each client from traditional listings to innovative digital marketing. We want to showcase your property at its best and get maximum visibility and interest.

4. Communication and Client Care

Selling a property is complicated and communication is key. Look for an agent who listens, keeps you informed and is available to answer your questions. At Hugo Alexander we put communication and client satisfaction first, we keep you updated every step of the way. Our team believes in building strong relationships with clients so you feel comfortable and supported from the first consultation to the final sale.

5. Commission and Marketing Fees

When choosing an agent you need to understand the financial structure, commission rates and any additional marketing costs. A good agent will be transparent about pricing so there are no surprises along the way. Hugo Alexander offers fixed pricing and work with you to create a marketing plan that fits your budget and gets maximum exposure for your property.

6. Can they Negotiate

A good agent brings not only market knowledge but also negotiation skills. The ability to negotiate effectively especially with knowledge of comparable properties can make a big difference to the final sale price. Ask potential agents about their negotiation experience and how they handle multiple offers. At Hugo Alexander our agents are skilled negotiators and will work to get the best outcome for every client. We use our experience and expertise to get offers that meet your goals.

7. Look for a Clear Process

Transparency is key in real estate. You want to work with an agent who gives you honest advice, clear timelines and a straightforward process. At Hugo Alexander we believe in transparency at every step. Our team will walk you through every part of the selling process from listing price to settlement so you’re fully informed and in control.

8. Check Reviews and Past Client Feedback

A good agent will have great reviews and testimonials from past clients. Take the time to read these as they give you insight into the agent’s performance and client care. Hugo Alexander Property Group have a great track record of happy clients who appreciate our service, expertise and results. We encourage potential clients to read our testimonials to see how we’ve helped others sell their properties.

9. How do they Approach the Selling Process

A good agent will have a clear approach to the selling process from appraisal to settlement. Ask potential agents how they manage each stage of a sale including initial consultations, property appraisals and settlement. Hugo Alexander has a structured process that ensures every detail is handled professionally so you can focus on your goals while we manage the logistics. We are skilled in both auction and private treaty selling and will work with you to choose what is best for you and your property.

10. What’s their Continued Education and Market Awareness

Real estate is an ever changing industry and the best agents stay up to date with market trends, legislation and technology. When choosing an agent it’s good to find someone who is committed to ongoing learning and industry knowledge. At Hugo Alexander we believe in continuous improvement. Our team participates in ongoing education to keep our skills sharp and our knowledge up to date so you can have confidence in our advice.

11. You Feel Comfortable

Finally the relationship you have with your agent is key. You want to feel comfortable, respected and confident in their ability to sell your property. The right agent will build trust, give you honest feedback and work with you to get the best outcome. At Hugo Alexander we prioritise building positive relationships so you feel valued and supported throughout the process.

Why Choose Hugo Alexander Property Group?

Hugo Alexander Property Group is committed to excellence in real estate with a team of experienced real estate agents. With knowledge of the Brisbane and Queensland market we bring a proven track record, innovative marketing and strong negotiation skills to every sale. Our team is dedicated to transparent client focused service to make the selling process stress free for every client. From property appraisals to marketing campaigns and final negotiations Hugo Alexander offers a full service approach tailored to your needs.