This sale created history for 4101 and set a new benchmark for contemporary home sales in the area.
40 Brydon Street, Highgate Hill
I saw that this property was advertised for auction with a very high profile agent. The property had no bidders and was passed in. It then had an offer which was $350,000 short of the sellers expectations. The sellers spent over $20,000 on advertising. I then listed and sold a property in the same street for a new street record by $200,000. This sale got the sellers attention and he came in to one of my open homes and asked when I could get started.
A week later, for a tenth of the cost of the sellers previous campaign, we had even better photo’s, copy, and a new and improved strategy implemented. We immediately had several strong offers and within three weeks I had negotiated one buyer up to $1,400,000. Just week’s earlier Principals of other agencies had said to me that there will never be a sale of over $1,000,000 in Brydon Street. I then made a sale in the street of $1,200,000 and another for $1,400,000. This was huge money given the 400m2 lot and it set a new record for the suburb and street. The buyer came from my database and was originally looking at a Queenslander that I was selling in West End. She missed out on that while being in a multiple offer situation. I invited her and her husband to Brydon Street. It took 5 more inspections and very careful negotiations that went on for a week, before everyone’s goals were reached.