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Buyers come from database


This sale created history for 4101 and set a new benchmark for contemporary home sales in the area.

40 Brydon Street, Highgate Hill

I saw that this property was advertised for auction with a very high profile agent. The property had no bidders and was passed in. It then had an offer which was $350,000 short of the sellers expectations. The sellers spent over $20,000 on advertising. I then listed and sold a property in the same street for a new street record by $200,000. This sale got the sellers attention and he came in to one of my open homes and asked when I could get started.

A week later, for a tenth of the cost of the sellers previous campaign, we had even better photo’s, copy, and a new and improved strategy implemented. We immediately had several strong offers and within three weeks I had negotiated one buyer up to $1,400,000. Just week’s earlier Principals of other agencies had said to me that there will never be a sale of over $1,000,000 in Brydon Street. I then made a sale in the street of $1,200,000 and another for $1,400,000. This was huge money given the 400m2 lot and it set a new record for the suburb and street. The buyer came from my database and was originally looking at a Queenslander that I was selling in West End. She missed out on that while being in a multiple offer situation. I invited her and her husband to Brydon Street. It took 5 more inspections and very careful negotiations that went on for a week, before everyone’s goals were reached.

About Adam Nobel

CEO | Principal
M. Bus, Grad Dip Adv, B.Int Bus, LREA


0417 007 001

Adam is the founder and Principal of Hugo Alexander Property Group. With a previous career in advertising, 22 years experience in property investment, and 16 years in Brisbane real estate, he knows the market inside out to ensure his clients grow their wealth faster.

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