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Fresh idea, Shelfy

We might fill our fridges with an abundance of fresh produce, yet far too many fruits and vegetables lose their freshness before we get around to consuming them.

Like a life-coach for garden-goodness, an interesting new Kickstarter project, cutely named ‘Shelfy’, aims to keep your chilled produce in better shape for a longer life. It’s a small air purifier that lives inside your refrigerator, reducing bacterial load so that food stays fresh longer.

About Adam Nobel

CEO | Principal
M. Bus, Grad Dip Adv, B.Int Bus, LREA


0417 007 001

Adam is the founder and Principal of Hugo Alexander Property Group. With a previous career in advertising, 22 years experience in property investment, and 16 years in Brisbane real estate, he knows the market inside out to ensure his clients grow their wealth faster.

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