Steps to Selling a House

We help you make the right steps to selling your house in Brisbane

1. Why Are You Selling?

The first step is to understand your motivations: are you moving up, downsizing or cashing in on an investment property, defining these goals will shape every decision that follows. This will help you and your real estate agent create a timeline, set the right price and develop a strategy.

2. Market Research and Pricing

• Working with a Local Real Estate Agent: A local agent, like Hugo Alexander, will do a Comparative Market Analysis (CMA) to set a competitive price. A CMA looks at recent sales of similar properties, taking into account features, location and market trends.
• Setting Your Asking Price: Now that you have your goals clear, set an asking price that will attract buyers without undervaluing the property. Hugo Alexander Property Group have broken highest price sales records in every suburb they have sold in and will be happy to discuss the different strategies that will work best for you and your property.

3. Choosing a Trustworthy Real Estate Agent

Choosing an experienced local estate agent like Hugo Alexander Property Group means you are working with someone who understands your area, has an extensive network of buyers, and can guide you transparently through each step. Recognised with industry awards and backed by 100’s of five-star reviews, we are a trusted partner in the community.

4. Signing the Agency Agreement

Signing the agency agreement is a critical step in the process of selling a house. This agreement outlines the terms and conditions of the relationship between you and your real estate agent, including their fees, commission and any extra costs. Make sure you read the agreement carefully before signing to ensure you understand all the terms and conditions.

When reading the agency agreement, check:

• The Length of the Agreement: How long will the agent have exclusive rights to sell your property. This should match your selling time frame and goals.
• Agent’s Fees and Commission: What percentage of the sale price will the agent get. This is often negotiable so make sure it’s fair and competitive.
• Other Costs: Be aware of any extra costs such as marketing fees or administration fees you may incur. These should be outlined in the agreement.
• Termination Clause: How can you terminate the agreement if you’re not happy with the agent’s performance. This clause protects you if things don’t go to plan.

You may also want to consult a conveyancer or property lawyer if you’re unsure about any part of the agreement. With a clear and fair agency agreement you can move forward with confidence knowing your real estate agent is working to get the best result for your sale.

4. Preparing the Property for Sale

Decluttering and Staging: A clean and tidy home helps potential buyers imagine themselves living there. Remove excess furniture and personal items to open up the space. Your agent can offer advice on home staging to make your property more appealing to more buyers.

Repairs and Minor Improvements: Small repairs like fixing leaks or updating fixtures can make a big impact. These small upgrades, along with landscaping and deep cleaning add value and appeal to the presentation of the property.

Professional Marketing Photos: Excellent photos are crucial to attract prospective buyers. With Hugo Alexander your property will be presented at its best whether it’s on real estate websites, social media or print listings.

6. Preparing the Contract of Sale

The contract of sale is a agreement between you and the buyer. It outlines the terms and conditions of the sale, including the sale price, any conditions and the settlement date. Both documents need to be accurate and complete to avoid any delays or disputes during the sales process.

When preparing the contract of sale it’s recommended you engage a conveyancer or solicitor who is experienced in property law. They can help you prepare the documents and ensure they comply with all relevant laws and regulations. This professional advice is worth its weight in gold when dealing with property transactions.

5. Marketing and Sales Campaign

• Targeted Advertising and Outreach: A good sales campaign is multi faceted using online listings, social media and local advertising to reach the right audience. Hugo Alexander’s marketing team will make your property stand out and reach as many buyers as possible.
• Open Homes and Private Inspections: Open homes and private viewings allow buyers to experience the property. A clean and well lit space makes a lasting first impression and increases the chances of offers.

6. Sales Method: Auction or Private Treaty

• Auction: Auctions are good for properties in high demand, creates a competitive bidding environment that can drive up the price.
• Private Treaty: Also known as a private sale allows you to set a price and negotiate over time.

7. Evaluating Offers and Negotiating

• Reviewing Offers: Once offers start coming in it’s time to assess them. Remember the highest offer may not always be the best—look at conditions, timelines and the buyer’s financial situation. Hugo Alexander can help you weigh up each factor.
• Negotiating Terms: Beyond price, negotiations can involve settlement dates, included fixtures and any other terms. Your agent will guide you to get the best overall deal.

8. Finalising Legal Details: Contracts and Cooling Off Period

Signing the Sale Contract: When you accept an offer both parties sign a sale contract and once contracts are exchanged the process moves to the next steps and it becomes binding. In Queensland buyers have a cooling off period of five days if buying via private treaty. This allows them to withdraw under certain conditions. This varies by state and Hugo Alexander will advise on any specifics.

Contract of Sale and Legal Documentation: Make sure all documents are in order including any zoning or council declarations. Work with a solicitor to make this step painless.

9. Settlement

• Final Inspection: The buyer may do a final inspection just before settlement to confirm the property is in the agreed condition. This is called a pre-settlement inspection.
• Settlement Day: The buyer pays the purchase price and the property is transferred. With Hugo Alexander Property Group you’ll get a smooth and timely handover.

10. After the Sale: Final Costs and Considerations

• Agent’s Commission and Legal Fees: After the sale settle the agent’s commission and legal fees as agreed. Hugo Alexander are transparent so you’ll know all costs upfront.
• Capital Gains Tax: For investment properties speak with a tax professional regarding capital gains tax. Planning ahead can make this process smoother and less of a shock.

Partner with Hugo Alexander

With Hugo Alexander Property Group you’re supported every step of the way from strategy to handover. Our expertise makes all the difference so your sale is smooth and successful.