Real Estate Marketing Tactics

Real Estate Marketing Tactics

Real Estate Marketing Strategy

Property marketing starts with a real estate marketing plan. At Hugo Alexander we create a custom plan for each property, tailored to your goals and budget. This gives you the best exposure in the Brisbane market and connects you with the right buyers quickly.

Real Estate Portals

Listing your property on Australia’s top real estate portals—Domain and Realestate.com.au—puts it in front of active buyers. These platforms have high quality images, floor plans and all the information a buyer needs to take the next step.

Social Media Marketing

Targeted Campaigns on Facebook and Instagram

We use online marketing strategies, including targeting options on Facebook and Instagram, to focus on demographics and locations that match buyer profiles. This gets your property in front of local and regional buyers who are most likely to be interested in your property.

Content and Frequency

We can tell each property’s story through social media. With regular posts, updates and interactive elements like polls and stories we keep the audience engaged and focussed on new listings.

Email Marketing

We email prospective clients and past clients with new listings, open home schedules, and market updates. Personalised content nurtures leads and builds trust so clients stay connected and informed throughout the buying journey.

Digital Marketing Strategies Google Ads

We also use Google Ads to reach an even broader audience. This puts your property at the top of search results so you get maximum visibility to potential buyers. Google Ads captures active online traffic and drives more views and leads to your property.

Video Marketing

High-Definition Video Walkthroughs and Drone Footage

Our property videos provide high-quality, 360 degree experiences for potential buyers to see the flow and feel of a home. Drone footage is particularly useful for properties with unique landscapes or large blocks, to show the surrounds and nearby amenities.

Social Media Highlights and Reels

We create short, bite-sized video reels for social media. These clips highlight the key features and grab attention so potential buyers can share with others and extend the reach of the property.

Livestream Open Homes and Virtual Events

For buyers who can’t attend local events in person, virtual open homes allow real-time interaction so buyers can ask questions and get a closer look at what they want to see.

Photography, Videography, 3D Property Tours

Professional Photo Shoots

Great photos are key to getting attention online. Our real estate photographers work to showcase each property at its best, paying attention to lighting, composition and the key focal points that highlight the best bits of the home.

We Promote The Perfect Look

Our photographers choose the best shots, taking into account the layout and unique features of the property. They know how to position spaces and light to tell a story, to guide buyers through a beautiful and cohesive presentation.

Post-Production

In post production our team touches up each photo so the final presentation is perfect and showcases the property at its best. High quality images means more inspections and more interest, which equals higher offers.

3D Property Tours

Using the latest 3D capture technology, we offer 3D property tours as part of our comprehensive real estate marketing strategy, allowing buyers to explore the property virtually. This feature allows buyers to view each room at their own pace, perfect for remote or interstate buyers.

Print Marketing

Brochures and Flyers

Our brochures and flyers provide buyers with a physical overview of the property. With all the details and great images, these are a handy reminder of the best bits of the property.

Signage and Street Level Marketing

We place professional signage in strategic locations to attract local market interest, to passers-by and buyers already in the area.

Local Newspaper and Magazine Ads

We also collaborate with local businesses and advertise in local newspapers and magazines, targeting traditional media and multiple platforms. This complements our digital marketing so we can reach a wider buyer audience.

Property Styling and Staging

We can help you connect with stylists to create a warm and inviting atmosphere and highlight each room. By arranging furniture and decor thoughtfully, we make it easy for buyers to see the full potential of the property and create an emotional connection and lasting impression.

Get in Touch

At Hugo Alexander Property Group we use a range of marketing strategies to connect your property to the right buyer, to get the most out of your property. From digital to print and styling, our approach is holistic and results driven. Contact us today to find out how our marketing can work for you.